NLC ENDING AIR MILES PARTNERSHIP AFTER NEARLY 20 YEARS

(April 9th) - The Newfoundland and Labrador Liquor Corporation is informing customers that its partnership with the AIR MILES Reward Program is soon ending. NLC will transition out of the program as of May 31, 2026. AIR MILES collectors will be able to continue to earn Miles at NLC corporate Liquor Stores up to and including May 31, 2026. NLC’s transition out of the program does not affect existing Miles earned or how they can be redeemed.

NLC has been an AIR MILES parter for nearly 20 years and would like to thank them for their long-standing partnership and the benefits the program has provided to NLC customers.

The corporation is committed to continuously enhancing customer experience and exploring new ways to deliver value to NLC customers and will be reviewing the best way to offer a rewarding and personalized experience over the coming months.

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